Nischay Reddy Mitta, “Optimizing Marketing Strategies in E-Commerce with AI: Techniques for Predictive Analytics, Customer Segmentation, and Campaign Optimization”, Distrib Learn Broad Appl Sci Res, vol. 6, pp. 527–568, Dec. 2020, Accessed: Dec. 04, 2024. [Online]. Available: https://dlabi.org/index.php/journal/article/view/202