Enhancing Customer Relationship Management (CRM) through AI-Powered Chatbots and Machine Learning
Keywords:
CRM, AI, Machine Learning, Chatbots, Customer Engagement, Automation, Predictive AnalyticsAbstract
Customer Relationship Management (CRM) systems have evolved significantly with the advent of Artificial Intelligence (AI) and Machine Learning (ML), offering sophisticated tools for enhancing customer interactions and driving business success. Among these innovations, AI-powered chatbots have become pivotal in automating and personalizing customer service, sales, and marketing. This paper explores the integration of AI, chatbots, and ML within CRM systems, highlighting their applications, benefits, and challenges. We provide a comprehensive analysis of how these technologies are reshaping customer engagement strategies and propose future research directions. This paper aims to contribute to the growing body of knowledge in CRM and AI, emphasizing the importance of continuous innovation in these fields.
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