AI-Powered Customer Retention Strategies in Insurance
Keywords:
AI-Powered, Customer Retention, Strategies, InsuranceAbstract
Building customer loyalty is a critical aspect of branding strategy. Insurance companies continue to pour resources into various avenues aimed at enhancing customer loyalty, though there is considerable debate on the influence of customer loyalty on brand success. However, raising levels of customer retention have become an increasingly important feature in highly competitive markets. Insurance firms are faced with a number of challenges from a variety of competitive threats. One particular consequence of an increasingly competitive market is that competition has served to erode the profitability of an increasing number of individual insurance products. As a result, customer retention has become a more important aspect of the profitability of the industry across a wide range of insurance products. As part of a broader aim of enhancing customer loyalty, this proposes an artificial intelligence customer retention innovation designed to improve firms' competitive positioning and available strategies in the highly competitive market for insurance.
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